For four days, the eight pavilions of São Paulo Expo hosted FEICON – International Civil Construction Fair, promoted by RX, which in its 29th edition achieved record numbers and reaffirmed its leading role as the main hub for business, innovation and technical content in the construction chain.
The event ended this Friday (11), reaching the mark of more than 100 thousand visitors from 85 countries, from the five continents, with emphasis on China, Argentina, Mexico, USA, Italy, Australia and Mozambique. The edition had more than 1 thousand exhibiting brands distributed in a total area of 100 thousand m².
Movement and growth
In 2025, FEICON will also stand out for its contribution to the economy by generating more than 10,000 direct and indirect jobs during the event's assembly alone. In addition, it was the stage for technological launches and solutions and was responsible for promoting more than 200 hours of technical and specialized content, including the debut of Feiconference – International Conference on Construction and Architecture, sponsored by the ASSA ABLOY Group and curated by Inovatech Engenharia.
Previous research also indicates an exhibitor satisfaction rate of around 80%, which represents an increase of 8 percentage points compared to 2024. The NPS (Net Promoter Score) - a research methodology that measures customer satisfaction and loyalty - reached 79 points, three above the previous year's edition.
For Ivan Romão, director of FEICON, the results reinforce the role of the fair as a strategic space for the entire chain. “The positive results reinforce FEICON’s leading role as an essential meeting point for all professionals in the construction sector, through a highly qualified and decision-making audience, which translates into more than 300 thousand leads generated for exhibitors this year through RX’s digital tools”, he emphasizes.
The director also announced the date of the 30th edition of the fair: from April 7 to 10, 2026.
Retail Innovation Seal
On the last day of FEICON, the winners of the “FEICON Retail Innovation Seal by GRAU 10” were also announced, curated by Anamaco Magazine, which values solutions that stand out for their technological innovation, design and functionalities that contribute to the modernization and efficiency of civil construction.
For the first time since the creation of the award, there was a technical tie for first place, and also for the first time, the two winning products belong to the same company.
Check out the winners:
1st Place - Technical tie between two Termomax products :
Inox Efficiency Solar Collector : offers high performance with collar hole, Vent Plug, PET wool insulation and ultrasonic welding. Its modern design is lightweight, 100% recyclable and combines innovation and sustainability.
Ultra Supreme Solar Collector : offers high efficiency with collar hole, Vent Plug, PET wool insulation and ultrasonic welding. Its modern design is lightweight, 100% recyclable, combining innovation, sustainability and performance.
The products belong to the solar thermal heating sector and their main function is to heat water for baths, taps or industrial systems using solar energy, without relying on electricity. They stand out for their high performance and commitment to sustainability, and are recommended for homes, businesses and large facilities such as hotels, hospitals and industries.
2nd Place – Viapol
Vedalage Ultra10 : is a flexible and elastic liquid waterproofing membrane, with high solar reflectivity, ideal for concrete and fiber cement. Solvent-free, it guarantees superior performance and 10-year durability, making cleaning easier.
This product is part of the construction waterproofing sector. It is mainly applied to roofs and slabs, forming a protective layer against infiltration. In addition to preventing leaks, it helps to reduce the internal temperature of environments, contributing to thermal comfort and energy savings.
3rd Place – Qualitronix
Wireless and Battery-Free Switch : allows for different installation configurations, without the need for wires, junction boxes or batteries. It offers flexibility, ease and savings on materials, and can be used without fixing to the wall.
Belonging to the technology and home automation sector, the product offers a practical and sustainable solution for operating lights and electrical devices. It can be easily installed in different environments, without the need for renovations, and also reduces the use of materials such as wires and plastics.
The winning products were chosen by the fair's audience, who could vote using electronic devices on the innovations previously selected by the curators of Anamaco Magazine, based on technical criteria defined by Grau 10 Editora.
About FEICON
With 29 editions, FEICON is the main event focused on the construction and architecture markets in Latin America, recognized as the perfect environment for updating, strategic vision, innovation and direct contact with the main players in the construction and architecture sectors. For more information, visit: https://www.feicon.com.br
RX
RX provides opportunities for individuals, communities and organizations to connect and grow their businesses. Harnessing the power of in-person events and combining them with data and digital products, RX connects people through experiences and business opportunities at more than 350 events held annually in 25 countries, spanning 42 different industries. Dedicated to making a positive impact on society, the company is committed to creating an inclusive workplace for all. RX is a division of RELX, a global provider of analytics and insight-driven decision tools for professionals and enterprise clients.
RX – In the business of building businesses
RELX
RELX is a global provider of information-driven decision and analysis tools, serving professional and business customers in over 180 countries, with offices in approximately 40 countries. Employing over 36,000 people, over 40% of whom are in North America, RELX is a global leader in the marketplace. RELX PLC, the parent company, is listed on the London, Amsterdam and New York Stock Exchanges under the symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market cap can be found at http://www.relx.com/investors
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